Imitation is supposedly the sincerest form of flattery. When you’re imitating an enemy you just sent a soldier to take a shot at, it’s a sign of either panic or desperation. Whichever it is, Young Jeezy is trying very hard to conjure his inner Bauce with his latest track “Nicks To Bricks,” and seems intent on dragging Freddie Gibbs down with him.
The beat sounds like a kid with Fruity Loops trying to recreate “MC Hammer” or “9 Piece” or any of those Lex Luger-powered tracks from earlier this year. The slow, plodding pace, the pounding drums and the tuba and the trap music atmospherics and chicanery are all there, almost as if the song is parody. The problem is that it can’t be parody because Jeezy doesn’t have the moral high ground to parody this kind of music, so you know it’s imitation.
The rhymes are lazy and weak, you’re getting 36 oz and white and all that other drug allegory and now you’re the king of (insert your hood locality) and getting bread from over ten years ago. I used to stand on the blocks with 30 nickel bags and now I’m moving bricks of coke. *Sigh. All growth Jeezy made in terms of rapping and subject expansion on his last album has been abandoned on his recent run and he’s not better for it.
My momma always asked rhetorically why a woman would wear something someone else is wearing if they look better than you. Jeezy doing Rick Ross, when Rauce is many levels a better emcee than him, only makes him look desperate. Freddie fast raps his verse and executes fine, playing sidekick (insert Maybach music rapper that ain’t Rauce) and does fine, but he’s just in the crossfire on a worthless song.
Perhaps it’s time for Jeezy to face the fact that the market has shifted on him. There’s a sleeker (at least figuratively) model on the block and the hood would always take the 2012 over the 2008. “Nicks to Bricks” just ain’t poppin.
Young Jeezy ft. Freddie Gibbs – Nicks 2 Bricks – MP3WAXX
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