By Odeisel

Hip-Hop is a culture predicated on supply and demand. You give the people what they want and if they don’t want it you find a market that does. Snow Tha Product has her work cut out for her. She’s Mexican-American and female, giving her two obstacles to “overcome.”

Tha Product has a couple things in her favor: she’s good looking, which always helps, and she can spit her ass off. Is that enough to push product? She seems to think so. After reading this, you may feel that way as well. Snow Tha Product: Supply and Demand.

Planet Ill: Product is a commodity to be bought sold and traded. What is the product? How much is it worth?

Snow Tha Product: I’m hoping a lot! I guess the fans are the ones who’re really going to say that. They really are the ones who say how much each artist is worth and whether they are willing to go spend that ten dollars on their album. Let’s hope a lot.

Planet Ill: Who are your fans? Who are you aiming at? Who are you trying to reach?

Snow Tha Product: Honestly girls. Girls who don’t…who wouldn’t normally think that they could do something like what I’m doing. When I was growing up I think a lot of people, just because I was a little bit hyper-active and weird and did some random stuff or was the class clown, people thought that i wasn’t going to be much when it comes to the professional world and I would like to prove them wrong and I would like to show a lot of girls like that who feel like they’re the outcast. I would like to make them feel like they can do whatever they want to do. There’s a reason they’re like that; because they are usually real creative.

Planet Ill: Now when you’re aiming at that aesthetic,  how do you deal with some of the themes that may come up I your music? Rap is an aggressive vehicle. What happens when some of your fans are a little too young to hear some of the things that rap conjures?

Snow Tha Product: My aim has always been that. But in order to get in the game and be able to solidify myself, and actually keep my credibility as an artist.  I have to be able to hand with all the big dogs and I to be able to hang with everyone, lyrically. SO that’s why I’ve made a lot of these tracks; a lot of these aggressive, lyrical tracks. I don’t think that’s the full extent of how creative I am or what kind of music I’m always going to be making; I would like ot grow as an artist.

My future projects will have a lot more stuff that’s geared towards them but I did want to come in this game, you know, hit the ground running and show everybody that lyrically, I’m capable to hang withal these people. Rap is a thing where a lot of people take it real serious and they’re real quick critics, so I wanted to make sure that I kinda showed everybody…showed and proved and that’s pretty much why I started out with the aggressive stuff.

Planet Ill: How do you fortify yourself as a female artist and strive to be taken seriously but without de-girlifying yourself?

Snow Tha Product: I’m trying my best. Honestly it’s hard and that’s one of the reasons why it’s been a long ride in this game and it’s taken a while because the easy route is to do the whole sexual thing. Usually that gets you a lot of quick attention and that’s it. But I’ve been trying my best to keep all the attention to my talent, to my team; to the people who are around me because  just as we like to live our life and we’re aware that younger kids are going to want to look at us or whatever, we have to set some sort of standard.

Society now is all based around sex and girls being all naked and stuff and I’m trying my best to show people that it doesn’t have to be that way, especially in a genre where regularly all female s do that. There’s only a couple that haven’t and really all it is is all I say that I am and I mean I’m not never being fake about it so stuff like that, like pictures like that, if they never were taken they wouldn’t pop up or nothing would happen. So I really have no worries in protecting my image. I just keep doing what I’ve always been doing and that’s keeping my respect as well as showing people that talent really does matter.

Planet Ill: So you’re protecting the product and you got a team to market and distribute the product. Why do you think it is that so many peope who rap call it the game when it’s really a business.

Snow Tha Product: I mean all business is a game. And I’ve done all this business end stuff. I’ve done it all by myself for a long time before I ever got myself my manager and got a lot of other people handling myself; publicists and stuff. Before that I did everything. From pressing to everything and I’ve been in meetings where it’s a game.

It’s always getting stuff for the low selling it for more expensive and you’re doing this move and I’m doing this move. Hopefully I can get ahead of them on this and they’re my competition. It’s a game and that’s why people call it that but at the end of the day there is real money and there is real people’s lives at stake and that’s the only reason why it has that serious aspect to it. But other than that everything is fun.

Planet Ill: You ever worry about people who can’t rap deflating the market for people who can?

Snow Tha Product: Well as a fan, before being a rapper I’m a fan that why I wanted to join this and as a fan, sometimes I do and I’m glad to say, in my whole life, I’ve never gone on somebody’s page or YouTube or anything and ever sad a hateful comment towards anyone towards their music just cause I don’t agree with it. But it does kinda make me be like, dang, you know? It is kinda getting a little crazy with how many people coming out that rap At the same time I think it also lets you set yourself apart from all that stuff cause when the talent gets heard. There’s been a lot of times when I even sell Cd’s on the streets and stuff. I’ve had to rap for thousands of people. A lot of times people would look at me and be like why would I buy your CD, you can’t rap, look at you.

And I would have to show and prove and I would have to ask them, if you hear me, would you buy it? And I would sit there and I would rap for them and sometimes they would buy sometimes they wouldn’t; sometimes they’d be jerks but I feel like maybe not a lot of people can hear me rap but when they do hear me rap I feel pretty confident that I would be able to set myself apart from all the shenanigans. Hopefully! Page 2