It’s been three years since we started Planet Ill, from the idea that we could grow up in HIp-Hop and not have to abandon the culture that raised us. And we’ve spent a few years building and pushing forward, from a freebie blog, to our first official commercial model to our present incarnation. The staff here has put in the blood, the sweat and heaven knows I’ve put in some tears and we have arrived at a point where we can form alliances built on the foundation of all that work. And here we are. Planet Ill has officially been named as a Media Partner for the A3C Hip-Hop festival in ATL, Shawty.
If you don’t know, A3C the largest Hip-Hop festival in the Southeast with over 15,000 attendees last year. We picked a hell of a time to hop on the train because this year will be their biggest yet. Here’s a small sample of the artists performing at different venues throughout the festival: Raekwon, Twista, Devin The Dude, Killer Mike, 9th Wonder, Freeway, Tech N9ne and dozens more. Planet Ill will be on-site conducting interviews, reviewing the shows and bringing you a front row and behind-the-scenes look at the festival.
Aside from all the music and the performances, there will also be panels designed to educate and inform attendees about the ins and outs of the music business and its ancillary careers and related fields. How do you get your music heard? How do you reach artists with ideas and opportunities? All of these questions and more with be covered. This year, A3C features two dozen panels covering music topics such as marketing, publishing, production, media, touring, legal and more. A few of the confirmed panelists include industry professionals such as DJ Burn One, Wendy Day of Rap Coalition, Ray Daniels of R.A.Y.D.A.R. Ent., Steve Collins (Music & Film Clearance, Warner Brothers Ent.), Grammy-nominated producer Willy Will, Shawn Barron (Director of A&R, Atlantic Records), DJ Smallz and WillPower of SupaHotBeats.
In partnership with WonderRoot and the Atlanta Film Festival, A3C is currently seeking submissions for the first-ever A3C Film Festival. Submissions should be short films, 20 minutes or less, in digital format related to Hip Hop including narratives, documentaries and video art. Nope no music videos. Sorry folks.
There’s also more of that street flavor with a number of limited edition collaborations with vendors like RockSmith, Flud, New Era, LRG and Akomplice.
Theres too much going on to list it all here, but check in with us regularly for all heat as the festival draws closer. OCTOBER 11-13. Atlanta. Get ready. Stay tuned for more news on how you can get your act or ideas featured on Planet Ill and get a free branding/PR consultation.
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