Fashion Video Post — 06 October 2011

By shelz.

I did not know Rihanna was the new face of Armani Jeans and Emporio Armani Underwear, but she is. And to introduce her campaign for their famous fashion house, Armani has captured her sexiness in a short, sleek film noir. I’ll let them tell you about it.

Shot by the director behind some of Madonnas biggest videos, Johan Renck, it combines traces of metropolitan storytelling, cops ‘n robbers movies with an ode to film noir, but with a lighter and ironic touch.

Our tale begins with Rihanna in the back seat of a car. Being given a leather bag through the window by a guard of sorts, she proceeds to undress… The rest? See for yourselves.

Yes, I know its a commercial.  And yes, I’m fully aware I may be the only person who noticed this. But what’s with the hair? Okay, back to drooling with you.

And if you haven’t heard the whole song before, here you go.

Rihanna – Skin

 

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