Life for T.I. ain’t been no crystal stair lately. The “kang” of Atlanta has hit a rough patch career-wise. Not out of prison for a few months, he caught a charge and got sent back for another 11 months. If only that were the only problem. His music has suffered greatly since his year-long stint, with no real song catching on since his return but Drake’s “Fancy.” A new style change and the loss of much of his southern flavor has contributed to his lackluster streak and not even multiple guest spots on different tracks has allowed him to find his stride. That streak continues on the Kanye and Cudi-assisted “Welcome To The World.”
The song concerns itself with the real love that will NOT be found in the world of celebrity where the haters wait with forks and knives to eat your fallen carcass. T.I. concerns himself with taking down all the females that think they can get with him and that the coochie is going to make him swoon. The groupies are being lined up to fall off like dominoes and T.I. is not handing out no paper to pop her. He adopts a new flow with a stutter step and a hitch that comes up short on effectiveness. Lines like “the coldest and the hottest call me December/June” just don’t cut it in 2010
Kanye West blows Tip right off the track lining up targets and knocking them down with an aggressive and husky swagger that we aren’t used to from the flossy Mr. West. Kanye dispels the Illuminati rumors as ridiculous with a “fuck that mean?” He speaks on jailed rappers with Wayne going out and Tip going in and how screwed up the revolving rap door is. Kanye’s spirited Performance just flat-out owns this track and T.I. can do nothing but be relegated to a not so innocent bystander on this song.
The beat is very busy with Kid Cudi’s refrain blending into the soliloquy of chaos. The track is bathes in piano plunks and distortion with a running snare that paces the beat. The dynamic drums possess movement that adds urgency. There is a recurring synth that gives a new millennium zap.
The track is resued by Kanye’s spirited performance and its own construction. After a year and change locked away TI has still not found his sea legs and after so many attempts you wonder if he ever will. If he’s looking for real love around here, he’s going to have to return to his previous skill set. Judge for yourself.
wttw by b254835
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